Geelong SEO Specialists
At Ouch Digital, we strive to get your website seen by the people that matter to your business.
We train staff with the skills to manage their own SEO campaigns, specifically focusing on Local SEO throughout Geelong, Torquay and the surf coast.
SEO Geelong Services
What does SEO mean for businesses in Geelong?
SEO Stands for Search Engine Optimisation and encompasses all search engine marketing strategies for your business to increase its ranking on Google search and Google Maps.
Search Engines, such as Google, do their best to rank businesses accurately and rank those businesses highest which they believe are most relevant. However, Google doesn’t always read businesses accurately and most businesses don’t rank as strongly as they could.
Fortunately their are small changes you can make to your search engine marketing strategies to allow your business to rank higher for people search for services your business offers.
When focusing on the search engine optimisation for specific areas, such as SEO in Geelong, we aim to ensure that your website and business is accurately indexed by Google and increasing the overall exposure to your audience. By improving local SEO, you can boost your market exposure with free, organic search rankings.
What is Local SEO in Geelong?
Local SEO in Geelong refers to all of the digital marketing and SEO strategies to increase your exposure within the local Geelong region.
This includes ranking for local business searches in Google Maps and ranking higher in local search engine searches.
Local SEO and search engine optimisation in Geelong is incredible important for businesses to maximise their business exposure.
Whether it’s an already existing website, or a website that you’re planning to build, we’re here to make sure you get the best search rankings on Google.
Find out more about how we can use search engine optimisation to increase your business’ visibility online.
SEO Strategy
The online visibility strategy includes internal factors such as your website along with external factors such as your Google My Business account, Facebook page, Instagram account, Linked-in business profile, twitter, Xing, business directories and more.
It’s easy to think that more is better but when one online account becomes two, three or five, even ten, soon there are too many to manage effectively. An online visibility strategy aims to bring all of these elements together so you can manage your brands message coherently. And grow your business consistently with the right sources that matter the most .
SEO Audits
Auditing your website for SEO purposes is a first must-do to see how your website is currently performing. Not all industries are born equal online and finding the right SEO strategy for your business might be different to someone in a different industry.
We strategize, set-up and manage your SEO to bring long-term visibility to your brand online. Within the conversion rate optimisation (CRO) we take a look at which alterations can be made to your website so that
- more customers find your website and
- those new users are funneled through your sales funnel.
You’ve got the time and prefer to be in charge yourself?
No problem. In one of our specialty workshops, we will teach you how to increase your SEO and website visibility for your business to get into the top Google searches for industry specific keywords.
SEO Consultating
We work with you to focus your resources specific to your industry so you have the competitive edge on those around you. Select between one-off or ongoing SEO consultations to bring your SEO strategies to the forefront of your business.
One-off consultations
ongoing consultations
On Page Optimisations
Specialised in SEO backend, we improve your SERP and show Google that your business is a secure, valid and recommended point of interest for your prospective clients.
Meta Descriptions
We source the most valuable niche keyword strings for your industry and write compelling meta descriptions, so you can start to climb Google’s Search Rankings the right way.
Heading Tags
Google loves heading tags, so we will make sure that all your heading tags are aligned with your keyword strategy and headers are used in the correct way on your WordPress website.
Having clear and defined goals in your heading tags is essential for your website to be found for the right keywords. Heading tags give every page in your website a hierarchy that Google and Bing can read, identify the most important concepts and finally index it appropriately.
Conversion Rate Optimisation (CRO)
Optimising your conversion rates means enhancing your content for SEO and for user experiences to get you higher conversions.
Content written for SEO
Writing for SEO is more challenging than just putting words down on paper. Competition is high and the front page of Google is hot property for a lot of businesses, especially your competitors. We will work with you to make recommendations on what kind of written content your website should have, and we can research and write the articles for you.
Keyword Research
Adding keywords and key phrases to your website copy has a striking effect on your search rankings. We put together a list of keywords that are industry and location specific to your business so that Google can determine better which keywords your website should rank for. We will also tell you how competitive those keywords are and put forward realistic goals to reach so that you rank for them.
Backlinking
Having clear and defined goals in your heading tags is essential for your website to be found for the right keywords. Heading tags give every page in your website a hierarchy that Google and Bing can read, identify the most important concepts and finally index it appropriately.
SEO Training
Google Search Console training
We believe that empowering businesses to understand and action SEO strategies themselves is a fantastic way to ensure long term growth and sustainability. We can train your team to track traffic, research keyword opportunities and optimise your site to improve traffic at the ground level. Over time you will be able to have complete autonomy to grow and manage the website yourself.
Keyword Training
We can teach you to research the keywords best for your business so you can write, edit and manage your website copy inhouse.
International SEO
We source the most valuable niche keyword strings for your industry and write compelling meta descriptions, so you can start to climb Google’s Search Rankings the right way. Read more…